JACKSON GUIDE SERVICES
I was approached by David Jackson, owner and operator of Jackson Guide Services to create a brand identity as well as a website for him to start his fishing guide services based out of Minnesota. We started totally from scratch as this is Dave's retirement plan and he had very little in the way of guidance as far as what he wanted visually.
I started with the logo, hand drawing it to create a fresh and new aesthetic, while still staying true to Dave's personality which is traditional and classic. I knew we were not going the minimalistic route in terms of a logo, so I went all in and created a dynamic graphic of a bass jumping out of the water on the Mississippi.
WEBSITE DESIGN
Dave needed something that was simple to navigate, yet chock full of information for the potential customer. The landing page showcases photography of the river and the wildlife and makes it easy for the customer to see what is included, take a look at past trips and then to easily book, without having to navigate away from the main site.
