SELAH ORGANICS
I was approached by a company called Selah Organics that sells CDB products. The company's founder was at first only interested in doing some basic labels using his existing logo with just a few tweaks for continuity
CLIENTS ORIGINAL BRANDING
REBRANDING
Eventually we decided to do a complete rebrand of all of the tincture packaging while maintaining the original logo. The client wanted something that would jump off the shelf and appeal to the consumer through color and typography. They also had several different varieties of the tincture for use and different times of the day, AM, PM, Anytime as well as a canine version. The client wanted the different types to be easily distinguished as a quick glance. I used rich color gradients as the base for the designs contrasted with delicate typography and iconography.
LOGO RE-DESIGN
Satisfied with the new packaging, I suggested a logo update. The dove was an important element to remain as a part of the brand. I came up with a slightly more modern and elegant take on the bird as well as refining it down to one-color version to make it really pop against the color of the packaging.
LABELS, LABELS, LABELS
In the areas of CDB and recreational marijuana, labels and packaging are extremely important. One has to have all the pertinent information and warnings to comply with state law so it is often a challenge to make good use of what often is a very small space.
